Senior Product Manager — CommsTech @ Depop, Lisa Feizlmayr

Welcome from Me

And a warm welcome to 2025, you bodacious babes! I took a little break from the podcast in January — a wee gift from me to me, haha.

We’re kicking off the new year with the fabulous Lisa from Depop. Lisa and I met through a mutual friend, Libby, from my Domino Records days (who, fun fact, was our very first podcast guest!). The last time Lisa and I caught up, I was medium pregnant and soaking in the magic of HAIM at Victoria Park in London during the summer of 2023 — and what a truly special gig that was.

We talk about:

• K-pop, which quickly transitions to me singing 911…
• When we recorded, Lisa had just transitioned into a Project Manager role at Depop. The product in this case is Comms Tech (Depop is a second-hand fashion marketplace — Consumer to Consumer (C2C)).
• The importance of being harmony-focused in meetings, aiming for good outcomes, and ensuring discussions are fact-based.
• Drawing or mapping out thoughts or processes to visually share ideas, gather input, and refine together, rather than presenting a perfect finished product.
• People being less inclined to tear apart something in front of you if it’s not overly polished.

Our Guest

Lisa:

• Current role: Senior Product Manager @ Depop.
• Loves K-pop.
• Studied Design & Product Management for her BA
• Finds joy in puzzling through problems.
• Grew up in Austria.

Previous Roles:

• Previous companies include:
• Pollen (CRM role).
• Festicket (Marketing role).

Learnings

Day-to-Day Role:

• Varies depending on the time of year.
• Q3 and Q4 focus on preparation for 2025, using insights to inform strategy.
• Regular activities include ongoing projects, building out a broader strategy, and visualising visions via FigJam (e.g. mapping the current flow, envisioning the future state, identifying opportunities to bridge the gap). This evolves into an opportunity tree, then actionable plans for the team.
• The strategy is a living document, continuously refined.
• Assists the CRM team with queries due to her prior experience.
• Troubleshoots, plans meetings, discusses, and collaborates with various teams — lots of communication and coordination.

CRM:

• Comms Tech at Depop covers:
• Out-of-app communications (e.g. emails).
• In-app communications (e.g. pop-ups, chat messages, notifications).
• Lisa’s role ensures these interactions work effectively from an engineering perspective.
• Her team includes:
• A Product Manager.
• An Engineering Manager (oversees engineers’ careers and plans work).
• Engineers (coding and problem-solving).
• Proficiency with the tools used for communications is essential.

What is CRM?:

• Stands for Customer Relationship Management.
• At Depop, it involves managing emails, push notifications, and user engagement — e.g. notifying a user when an item they liked drops in price.
• CRM collaborates with production teams for:
• Copywriting.
• Email visuals.

What is MarTech?:

• In simple terms, it’s the tools that enable marketing teams to do their jobs effectively. For example, setting up the CRM tool.

Tips & Tricks

Tips for entering a CRM role:

• Experiment with Mailchimp: Create a free account to test its features and understand its elements, filters, and content tools.
• Use tools like:
• Miro.
• FigJam to map user flows.

Tools for CRM:

• Braze: A platform for audience segmentation, filtering, and managing communication channels. https://www.braze.com/

PM Tips:

• There’s no one-size-fits-all for Product Managers. Backgrounds can range from technical to design and creative.

General Tips:

• Getting your foot in the door is more important than landing the “perfect” job at the start.
• Keep learning:
• Lisa is currently learning Korean and Japanese (her mother tongue is German, and she’s fluent in English). She also studied French, Swedish, and Russian.
• Explore work channels and team reports:
• They’re great for understanding how teams operate and can inspire your own growth or potential transitions into new areas.

Shoutouts

People from Depop:

• Sasha.
• Jess.
• Lanny.
• Nana (PM).
• Riley (PM).

Favourite K-pop group: Stray Kids. Watch their video here.

Fun fact: Lisa is following Stray Kids on their European tour this year — seven gigs! She’s also hoping to attend their Seoul encore if she secures tickets. 😅